Do you know what taboola is? Within the digital environment, it is vital to be aware of the news, even because this can generate some business opportunity.
Taboola, for example, aims to connect content producers and advertisers, which ends up benefiting an entire digital advertising chain. That is users, publishers, and companies.
But before anything else, it’s important that you understand how people monetize their sites.
In short, in general, blogs and content producers have commercial widgets on their websites in order to offer advertising space.
That way, they end up making the traffic profitable. Google AdSense is one of the most popular programs for publishers on the internet, but it’s not the only one.
There are several other ways to monetize content and, among them, is taboola. In this article, we will tell you everything you need to know about this subject. Check out!
What is taboola?
Taboola is nothing more than a native advertising interface, which works in partnership with sites that produce content from different niches.
In other words, its purpose is to offer advertisers an advertising space that is relevant. The company’s philosophy is to show “content you should like”.
Therefore, advertising spaces tend to be more accurate. The purpose of taboola is to recommend links to articles, videos, and other content formats.
That way, you end up connecting people to sites that are of interest to them. To this end, the service is still able to reach an audience that does not know what they are looking for.
So, while search engines aim to offer exactly what the internet user is looking for, taboola is based on user preferences and, thus, can proactively recommend content.
How does Taboola work?
Now that you know what taboola is, you definitely want to know how it works and why it’s different from other tools.
Within the content distribution media market, taboola is able to control the negotiation that would be made between those who produce content and advertisers.
Other than that, the system works through algorithms, performing analysis in real-time, which ends up optimizing the effectiveness of campaigns.
As a result, it increases consumer engagement with ads, as well as getting the right ads to the right sites.
This makes taboola one of the pillars of this market. Taboola still shares a percentage of the earnings from ads, although it is not known how much the gross value is, or its share.
When to use Taboola?
In addition to knowing what taboola is, it is normal to wonder what is the best time to use this tool.
In this regard, know that taboola can be used by both content producers and website owners looking for a new source of traffic.
The taboola for publishers
It is easy to see how the affiliate market has grown exponentially since the last few years. Even because it has the promise of earning money without leaving home.
But, when talking about the affiliation of info products, know that the task is not that simple, given that it requires the ability to sell.
On the other hand, there are content producers who monetize the blog just by selling advertising space.
On taboola, if you give space to advertisers to publish videos or related articles, whenever the reader interacts with the advertisement, you will keep a percentage of the earnings.
So, if you’re interested in this type of monetization format, know that it needs to be approved by the platform, and that’s what we’re going to talk about next.
How to Register on Taboola?
To be able to register on the platform and earn money with taboola, you must first click on the “Publishers” section and enter your registration information.
Then just request a contact. Before receiving the feedback, taboola will analyze the data from your website, so that only then it will provide a script to start showing ads.
But, in general, know that taboola only accepts sites that have quality content and that have a high volume of visits.
How to improve your income on taboola?
Already knowing what taboola is and having your registration on the platform, now it’s time to know how to improve your income. Among our tips, we can mention the following:
Produce good content
As already said, in general the platform only accepts sites that have quality content. So, to maintain good yields, stick to this pattern.
If you write articles, make sure they have more visits and that they read your text until the end, which is where the sponsored posts will appear.
A site that is not well made, with irrelevant content and low traffic, will not be approved by Taboola.
However, there are techniques that can help you to give more quality to your texts and, among them, we can mention:
- Storytelling: assemble the body of your text using storytelling techniques, in order to make your reader stay until the end of reading;
- Scannability: Making text scannable is a way of getting users to read all of your content. For this, you should use intertitles and markers, for example;
- CTA: “call to action” are very powerful calls to action, which induce the reader to take a certain action.
Modify ad positions
As already mentioned, most users do not follow all the content on a single page. On smartphones, the average number of readers who go to the end is less than 15%.
So, if you want to increase the number of ad impressions, but without using pop-ups, just change their position. Some tips from taboola itself are:
- Mobile device: choose to insert links with just a video or an article in the middle of the page;
- Desktop: it is possible to insert article carousels in order to give more options to the visitor, as well as increase the click-through rate.
Other than that, know that related posts that are next to the article also tend to generate greater visibility.