Digital business is an example of an idea that is gaining more and more popularity and that provides a successful life for many entrepreneurs.
With the possibility of paying less or even nothing, it is possible to grow a business and become an authority on the internet.
However, nothing propagates without good publicity, after all, there is no way for customers to reach you if they cannot find you.
How to advertise my online business on the internet?
1st Tips Use social networks
Instagram, Facebook, Twitter, or youtube, anything goes to promote your business.
Create a page, group, or channel on your social media and generate well-produced content to attract more audiences.
But don’t think desperately about converting visitors into customers, on social networks it is very important to build a relationship with the audience, interacting and providing the necessary support.
2nd Tip to promote your digital business on the internet – Google Adwords
There are several ways to advertise your business on Google Ads, but today we are going to talk about sponsored links, the most used methods to increase website traffic.
Imagine that you are doing a search and you used the keyword “online business ”, the first results related to “online business” will be sponsored links, so you can see a green ad icon below the title.
To have your website in the top positions on Google, create a Google Ads account, the website is very intuitive and will instruct you in creating your campaign.
IF THE
SEO stands for “Search Engine Optimization” which translates as “Search Engine Optimization”.
Basically, they are techniques that aim to make a website/blog rank well on Google, that is, on the first page.
Let me ask you a question, have you ever gone to page 2 or 3 when you searched for something on Google because you didn’t find what you needed? No? One time?
Well, it’s most likely the first answer. According to surveys, people only tend to consider websites/blogs in the top 6 positions.
Therefore, learning SEO is a definite factor for your business.
Some of the techniques are:
Make good use of keywords and this is the most important part of optimizing for search engines.
It is through keywords that you are found by visitors.
If a visitor searches for “How to make money online”, that term or variations of it must be present in at least three elements of the texts:
Page title
URL
Subtitle
Along with the text
Description meta-tag (this is the summary that appears below your page title)
It’s important to point out that typing too many keywords is seen as a violation by Google’s search engines.
So be very careful.
3° Optimize your images
If you do a Google search for images of clothes, lots of pictures of clothes will come up, but isn’t that obvious? For us yes, but not for Google.
Google search engines don’t know how to read images, that’s why there is image optimization so that the google bot understands that it is a photo of clothes.
This step requires a little technical knowledge, but depending on the platform you use to manage your website or blog, the task may be easier.
Click this link to learn how to optimize images.
4th Internal links
SEO techniques are currently based on user intent, which means that the longer the user interacts with a page, the more credibility it gains.
Internal links serve exactly to keep visitors longer on your page.
For example, if your article is “How to Make Money Online”, you can recommend that readers also read another related article on your site.
Like “Also see how to create a blog to make money” .
That way, your audience will spend more time on your site, browsing related articles.
5th Tip to promote your digital business on the internet – Make partnerships
Seek to make good partnerships to increase your traffic, whether through email or social networks, talk to people who have businesses whose subjects may be relevant to your site.
A tip is to make an agreement where one links to the other’s article and thus create backlins.
And speaking of email… Making an email list of potential customers is a much more assertive way to succeed in your business .
6° Bet on a lead magnet
Digital bait is nothing more than offering something in exchange for the user’s email.
Creating an interesting e-book is an excellent example of a lead magnet, where the user receives the e-book after filling out a data form.
With the potential customer’s email, you can now establish a friendly relationship, but sending relevant content and avoiding showing that you only want to sell.
Concluding
The 6 tips are:
- 1st Tip Use social networks;
- 2nd Tip to promote your digital business on the internet – Google Adwords;
- IF THE;
- 3° Optimize your images;
- 4° Internal links;
- 5° Tip to promote your digital business on the internet – Make partnerships;
- 6° Bet on a digital bait;
Did you like these 6 tips for you to promote your online business on the internet? So follow me on social media and stay tuned. Also, read “Online Job Ideas for Moms ”.